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Downtown Strategic Action Plan 

 Downtown Strategic Action Plan

Link to Action Plan PDFOn March 8, 2010, the Agency Board approved $75,000 for the Downtown Strategic Action Plan (Action Plan) to develop tools for the Downtown Advisory Board to determine how best to leverage Riverfront-Downtown Urban Renewal Area resources in its recommendations to the Agency Board.

The Action Plan is expected to provide the framework to better leverage and sequence future urban renewal investments by identifying potential impediments both in physical infrastructure and regulatory or policy framework to developing the downtown and recommending near-term and longer term strategies for maintaining a vibrant downtown.

Downtown Salem is one of Oregon’s healthiest downtowns and is home to a diverse range of civic, commercial, residential, and institutional uses. Over the past five years, several new housing developments have been built, numerous new retailers and restaurants have opened, and major improvements have been made to streets, parks, and other public spaces. The success of a downtown requires constant effort in terms of planning, management, and funding. The City of Salem and the Salem Urban Renewal Agency (the City/Agency), the Urban Development Department of the City and Salem, and many business and community groups have worked together over the years to ensure that Downtown Salem stays vibrant and active and continues as a desirable place for investment.

This Strategic Action Plan (the Action Plan) is a tool to guide public investments through the Riverfront-Downtown Urban Renewal Area (RDURA), which provides tax increment funding for capital improvements in downtown Salem. Managed by the City’s Urban Development Department and guided by the Downtown Advisory Board (DAB) and the Urban Renewal Agency Board, the RDURA is a powerful tool for removing the barriers to investment and funding important public and private projects to enhance the success of downtown Salem.

The Urban Renewal Agency adopted the Downtown Strategic Action Plan (Action Plan) on February 14, 2011. Adoption of the Action Plan does not authorize expenditure of urban renewal resources. To fund the activities described in the Action Plan, amendments to the Riverfront Downtown Urban Renewal Plan may be required.

 Final Action Plan & Appendix

Action Plan 

 Investment Area


Photo: Investment Area FrameworkInvestment Area Framework

Each area is defined by unique
characteristics which may inform
the recommended urban renewal

The arrows represent desired connections to creeks, the
river and adjacent areas. 

Area colors are:
Brown= Historic Core
Blue = Mid-Town
Yellow = North End
Green = Riverfront Park
Purple = North Riverfront

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