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Civic Engagement Strategy 
 

Purpose of Project

Develop a civic engagement strategy to include new technology, and wider representation and participation in decision making.

Desired Outcomes/Project Objectives

  • Enhance civic engagement and communication to effectively reach all segments of our community and ensure the broadest possible community awareness and representation in decision making. (City Council Goal)
  • Develop a communication and outreach strategy that uses new technology and existing effective best practices including the City’s website, podcasts, webinars, and new technologies as communications tools. (City Council Goal)
  • Document cultural resources in North Salem area to map arts and culture assets

Deliverables/Work Products

  • Civic Engagement Plan including methods of optimizing which outreach/involvement tools are most appropriate to utilize for a given program, project, or issue.
  • Establish Citizen Involvement Plans to get input for all major Council items. This is item #3 from the 2007 Neighborhood Task Force (NTF) Report.
  • Multimedia field guide(s) that map cultural resources in North Salem area

SCI Courses to Support Project:

  • Creativity in Strategic Communication, J623 – Fall
  • Art and Society, AAD 450-550 – Fall
  • Research, ARCH 601 – Spring

Timeline, Major Milestones or Tasks

  • Fall: Outreach to North Salem area, Neighborhood Association Chairs and the Chamber of Commerce. A presentation to neighborhood representatives is likely.
  • Winter: Council work session presentation.

Primary City Staff Contact

Mike Gotterba, mgotterba@cityofsalem.net  503-588-6347

City Manager’s Office

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