City Council Goals

	Council Goals Home
	Public Safety
	Infrastructure & Maintenance
	Economic Development
	Livability & Neighborhoods
	Downtown Revitalization
	Communication
	Environment
	Salem's Image
	Efficiency In Government
	Annexations & Land Use
	Funding
	Historical Assets
	Other Goals & Strategies

Communication Strategy

Use the city’s website as a communication tool, complete with pod casts and webinars.

Status Update

The city uses the website extensively as a communication tool. A staff team is working on enhancing the website’s Business page so that it provides information needed by businesses considering locating in Salem. The Business page upgrades will be completed by early 2008. When that work is completed, and based on the availability of city resources, staff will begin a feasibility analysis for using the website for pod casts and webinars.

Contact:
Linda Norris
Assistant City Manager
503-588-6255

Additional Communication Strategies

A.	Make more use of reader boards in emergency situations.
B.	Develop a method for broad-based neighborhood communication.
D.	Use water and sewer bills as a way of distributing notices to residents; make better use of billboards, radio and press releases; create a “Salem” book and other promotional items.
E.	Prepare department head newspaper guest opinions on issues.
F.	Develop a strategy for communicating with Salem residents.
G.	Hold annual work sessions with the School District (school planning and capacity) and Transit (service levels).