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Communication Strategy


Develop a strategy for communicating with Salem residents.



Status Update

The Neighborhood Task Force has developed recommendations for ways the city can increase communication with Salem residents. Those recommendations went before Council on September 24th, 2007. Four of the recommendations from the Neighborhood Task Force deal specifically with ways the City can increase communication with Salem residents. The City is implementing all of those recommendations:

1. City Council will hold a public communications forum, and, depending on the results, may schedule additional forums where residents and City Council members can interact on a less formal basis than at Council meetings.

2. The City is utilizing different organizing strategies to work with segments of the community geographically affected by different issues. Sometimes this is along the lines of neighborhood associations, and sometimes it is only part of a neighborhood, or may be multiple neighborhoods.

3. Staff is establishing Citizen Involvement Plans for all major items coming to City Council. The plans will include neighborhood associations as a component and make clear statements of when and where citizen input is needed, and the impact/value of that input.

4. The City is developing communication tool(s) to provide citizens with answers about properties in development.

 
Contact:
Barbara Roberts
Community Services Director
503-588-6261
 
Additional Communication Strategies
A. Make more use of reader boards in emergency situations.
B. Develop a method for broad-based neighborhood communication.
C. Use the city’s website as a communication tool, complete with pod casts and webinars.
D. Use water and sewer bills as a way of distributing notices to residents; make better use of billboards, radio and press releases; create a “Salem” book and other promotional items.
E. Prepare department head newspaper guest opinions on issues.
G. Hold annual work sessions with the School District (school planning and capacity) and Transit (service levels).
   
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City of Salem
555 Liberty St SE
Room 220
Salem, OR 97301
503-588-6255
manager@
cityofsalem.net

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Page Last Modified: June 24, 2008

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