City Council Goals

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	Public Safety
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	Downtown Revitalization
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	Salem's Image
	Efficiency In Government
	Annexations & Land Use
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	Historical Assets
	Other Goals & Strategies

Salem's Image Strategy

Improve the entrances to the city – make Portland Road and the Parkway more appealing and clean.

Status Update

The City's Parks Division made several improvements to Salem's gateways in 2007. This included weeding medians and updating landscaping. It is anticipated that with the work done this summer and constant attention to the weeds this fall and winter, there will be more consistency in the appearance and condition of Salem's gateways.

Contact:
Bruce Bolton
Acting Parks and Recreation Manager
Department of Community Services
503-588-6261

Additional Salem's Image Strategies

A.	Market Salem in a way that also appeals to the younger crowd.
C.	Encourage/co-sponsor "home town" events.
D.	Add measurable benchmarks for economic development and tourism.
E.	Create more opportunities for public-private marketing improvements (way finding, parking lots, finding sponsors).
F.	Pursue urban beautification projects.
G.	Place welcome signs at the gateways to Salem.
H.	Partner with SCVA, Fairgrounds, Chamber and SEDCOR for advertising opportunities.