Salem's Image Strategy

For economic development measures the city will use the following measures:

• % AV Growth
  
• Median Household Income
  
• Home Ownership Rate
  
• Ezone – Job Created Investments Made
  
• City’s Annual Job Growth by Percentage
  
• Net Migration
  
• Percent of Population Below Poverty Level
  
• Vacancy Rate in the Central Business District

For tourism measures the city will use the Economic Impacts of Travel report prepared by Dean Runyan Associates for the Salem Convention & Visitors Association.