	Council Goals Home
	Public Safety
	Infrastructure & Maintenance
	Economic Development
	Livability & Neighborhoods
	Downtown Revitalization
	Communication
	Environment
	Salem's Image
	Efficiency In Government
	Annexations & Land Use
	Funding
	Historical Assets
	Other Goals & Strategies

Salem's Image Strategy

Place welcome signs at the gateways to Salem.

No action has been taken to date. Public Works will present a plan and costs to Council in January.

Contact:
Mike Gotterba
Emergency Preparedness/Communications Manager
Public Works Department
503-588-6211

Additional Salem's Image Strategies

A.	Market Salem in a way that also appeals to the younger crowd.
B.	Improve the entrances to the city – make Portland Road and the Parkway more appealing and clean.
C.	Encourage/co-sponsor "home town" events.
D.	Add measurable benchmarks for economic development and tourism.
E.	Create more opportunities for public-private marketing improvements (way finding, parking lots, finding sponsors).
F.	Pursue urban beautification projects.
H.	Partner with SCVA, Fairgrounds, Chamber and SEDCOR for advertising opportunities.